ew things are more important to senior leadership than anticipating and being
ready for changes in the marketplace. CEOs call it "looking around corners" and
they expect their organizations to be able to do it, because market leadership
cannot be achieved or maintained simply by reacting to changing circumstances.
Attaining and retaining market leadership requires that companies anticipate any
upcoming challenges or opportunities and take immediate pre-emptive action to
either reduce the potential impact or leverage the opportunity. Around the
globe, few HR departments manage this way. But if they did, they could prevent
or mitigate many of the people management problems that now overwhelm them.
Reading leading indicators: The best way to accurately predict upcoming changes
is to look at leading indicators. All around us, leading indictors are in use.
Water management organizations routinely monitor snowpack to predict the
availability of runoff water and water table movement, while firefighters
predict future fires by looking at the amount of undergrowth and the humidity it
contains. In business, lots of organizations manage according to leading
indicators, including the Federal Reserve Bank, which offers its Beige Book
eight times a year with information on leading economic indicators that predict
the direction of the economy. Despite their prevalence in many other
organizations that deliver essential services, leading indicators are seldom
used by HR to drive management action.
The use of leading indicators supports a model known as proactive HR. We all
know that preventing fires is a superior approach in mitigating damage compared
with fighting them once they erupt, but more often than not, HR departments get
so caught up in fighting the daily fires of people management that they have no
time left for forecasting.
For organizations trapped in an endless cycle of damage containment, the notion
of proactive HR might seem a stretch, but a few firms have already proved the
transition is possible. The best example is Valero Energy, the winner of an
Optimas Award from Workforce Management in 2006. At Valero, industry visionary
Dan Hilbert has championed an effort to both identify the leading people
indicators of critical incidents at the refining operations level and quantify
the potential dollar impact on the company if corrective action is not taken.
Imagine being able to predict a critical failure in your business based on human
capital analytics such as vacancy rates, workforce demographics and overtime
utilization. Adopting proactive HR is more critical than ever before as the rate
of change in business makes even the slightest increase in organizational
downtime more destructive.
Finding your leading indicators: To get started, identify the key people
management situations in which you could mitigate damage or prevent it
altogether—if you just had an early warning signal. Typical problem areas (or
opportunities, if you like) include mission-critical role vacancies, increased
turnover, increased absenteeism, increased job-site injuries, decreased worker
productivity, increased time to hire and increased contingent workforce
utilization.
In the second step, you use three to 10 years’ worth of data to identify when
there was a significant spike or downturn in each of the identified people
management measures prior to a critical incident. If a data trend consistently
occurs before each similar incident, you have identified a leading indicator for
the incident. An example of a precursor for rampant turnover might be a spike in
internal transfer requests, or growing absenteeism. Some critical incidents can
be correlated to internal measures, while others may be driven largely by
external forces. Starbucks, for example, found that there was a direct
relationship between the unemployment rate and the turnover in certain jobs, but
not in all jobs. The final step is to work with the CFO to quantify the dollar
impact of these problems so that senior managers understand the dollar
consequences of not acting in time.
At first, the idea of investing all the time and labor required to conduct this
type of analysis may seem too intensive, but I assure you that accurately
predicting just one critical incident in your organization will do more than
generate a positive ROI. The impact of a manufacturing plant being taken offline
for just a few days because of the defection or retirement of key workers can
easily be millions of dollars—billions in some industries.
Workforce Management, Apri 23, 2007, p. 42
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